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Cops & Corporations Out of Pride! Stonewall Means Fight Back!

Take Back Pride March celebrates the revolutionary LGBTQ movement.

By Sally Jane Black

In an effort to destroy the heroic history of the Stonewall rebellion on its 50th anniversary, the city rolled out New Orleans Pride with floats sponsored by corporations like G.E. (one of the world’s largest arms dealers), Walmart (currently funding the attacks on reproductive rights), Walgreens (with a policy of allowing their pharmacists to refuse to serve LGBTQ patients), and Shell (9th largest polluter in the world). They celebrated the police and the U.S. military, rather than the fight against capitalist patriarchy that is the root of LGBTQ oppression. They partied while currently LGBTQ access to housing, education, healthcare, homeless shelters, public bathrooms, and jobs are all under attack.

“Many of the corporate sponsors of Pride, including Shell, have contributed to the destruction of traditional homelands and the ways of life of Louisiana’s coastal indigenous communities, while police have always targeted and harassed us,” said local indigenous activist George, who spoke at the protest.

“As a two-spirit indigenous person it was vital for me to march against the involvement of these groups in Pride. Queerness is an essential part of Native culture, and we should be free to celebrate that without the presence of those of who have colonized and oppressed us.”

The Take Back Pride March of LGBTQ people and allies from around the city stood up against the appropriation of the struggle. The marchers spoke out against the ongoing murders of trans women of color in and out of police and ICE custody, against the attacks on LGBTQ rights, and against the other attacks on workers in New Orleans. At the core of their demands was a reclamation of Pride from the hands of those who have turned it into nothing more than a platform for making money off the LGBTQ community. Marches to Take Back Pride from corporations and cops were held all over the south and the rest of the country.

While most participants in the parade were there to celebrate their identity, many were unaware that behind the scenes, the corporate sponsors of the parade work with the right wing forces to attack that identity.

June 28, 2019, marked the 50th anniversary of Stonewall, a rebellion by LGBTQ people fighting police violence and oppression.

So the New Orleans Workers Group sponsored a Take Back Pride March. As the New Orleans Pride parade approached, protesters, holding banners demanding cops and corporations out of Pride, stepped in the way of the massive truck carrying members of local law enforcement and Mayor Cantrell. Nearby, members of the city council were forced to wait in their cars as the parade ground to a halt. Leaflets explaining corporate ties were given out to parade goers.

As the police proved when they swarmed the protesters, their purpose at the parade was not LGBTQ liberation but to protect rich politicians and the major tourist attraction that is New Orleans Pride. They were there to protect property over people, including the white supremacist statues that are so prominent in the French Quarter.

Organizers of Take Back Pride vowed to continue this struggle.

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Take Back Pride

Two years ago, local LGBTQ organization BreakOUT! pulled out of the local Pride parade. After the Pulse nightclub shooting, the New Orleans Pride organization decided to increase police presence at the parade, and the organizers at BreakOUT!, led by LGBTQ youth of color, felt unsafe with more NOPD officers at the parade. Instead of providing security, they posed a direct threat to many BreakOUT! members who had been subject to harassment and abuse by NOPD. Despite this notable act of defiance, Pride continues to ignore the needs and history of local working class queer and trans people, especially LGBTQ people of color.

New Orleans Pride this year has the theme of “300 Years of Diversity,” tapping into the attention focused on the tricentennial to cash in. They have chosen the CEO of the New Orleans Tourism Board as their Grand Marshal, and they boast of many corporate sponsors, including Walgreens and General Electric (GE). As in past years, the parade will feature NOPD and members of the US military.

Though “efforts” have been made within NOPD to “address” accusations of anti-LGBTQ violence, no real changes have come. Though the US military boasts of its inclusion of gay soldiers, it continues to cause the oppression of LGBTQ communities around the world as they bomb countries in Africa and the Middle East and prop up right-wing governments that target LGBTQ people. Corporations like GE profit off of the military industrial complex while using their allegedly enlightened hiring practices to distract from the exploitation of working class LGBTQ people. While New Orleans Pride brings in money to the tourism capitalists, the rest of us struggle to get by because we have no money for health insurance, can’t get jobs, and don’t have access to basic needs.

Pride was born out of struggle: out of resistance against police brutality and solidarity with oppressed people around the world. For 300 years, white supremacy has defined New Orleans. Colonial violence and slavery denied queer and trans lives among the indigenous and enslaved people here, and violence against LGBTQ Americans has disproportionately affected people of color in New Orleans and around the country. “300 Years of Diversity” is an insult to those who resisted this oppression.

We are organizing to continue the struggle against homophobia, transphobia, sexism, and racism present in New Orleans. All working class LGBTQ people are welcome to join us in making sure our voices are heard and the original spirit of Pride is honored in this city. For more information on this new Pride Committee, contact us at: queerworkersnola@gmail.com.